AI Insights · Timothy · July 2022
Top 5 Self-Therapy and Journaling Apps on iOS in Sweden: Q2 2022
Explore the performance of the top self-therapy and journaling apps on iOS in Sweden during Q2 2022, focusing on weekly downloads, revenue, and active users.
During the second quarter of 2022, the self-therapy and journaling app category on iOS in Sweden saw diverse trends across the top five applications: Fabulous: Daily Habit Tracker, I am - Daily Affirmations, Daylio Journal - Daily Diary, Day One Journal: Private Diary, and Mindvalley: Self Improvement.
Fabulous: Daily Habit Tracker saw its weekly revenue fluctuate, peaking at $1.8K in late April and mid-May, but dropped to $507 by the end of June. Weekly downloads reached a high of 1.7K in early June before falling to 234 in the last week of June. Active users increased to approximately 6.7K in early June but declined to 2.4K by the end of the quarter.
I am - Daily Affirmations had a peak revenue of $1.6K in early April, with a decreasing trend, ending at $407 in the last week of June. Weekly downloads varied, peaking at 1.1K in early April and remaining around 300-350 towards the end. Active users decreased from 2.9K in late March to approximately 1.7K by the end of June.
Daylio Journal - Daily Diary experienced relatively stable revenue, with a peak of $1K in early April and a final value of $353 in late June. Weekly downloads remained consistent, fluctuating between 200 and 350 throughout the quarter. Active users maintained a steady presence, averaging around 7K, and peaking at 7.4K in early June.
Day One Journal: Private Diary showed an increasing revenue trend, starting at $159 in late March and reaching $797 by the end of June. Downloads were modest, starting at 11 in late March and ending at 69 in the last week of June. Active users remained stable, with a slight increase from 117 in late March to 146 by the end of the quarter.
Mindvalley: Self Improvement had a peak revenue of $790 in mid-April, with a decreasing trend, ending at $235 in late June. Downloads were low initially but increased to 34 by the end of June. Active users showed a gradual increase from 81 in late March to 98 by the end of June.
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